#4 • SUMMER 2019

EDITO #4

For some time now, the mobility sector has been profoundly impacted by a new concept: Mobility as a Service, or MaaS for short. It is often touted as revolutionary, although a little humility may be needed when MaaS is put in perspective. There won’t be any Big Bang on the horizon, as long as technology […]

A MaaS revolution?

Mobility as a Service is a customer-centric approach to mobility based on the aggregation of transport services within a single interface, most of the time a mobile app. By offering a combination of different real-time on-demand modes on a designated trip, it represents apromising solution for reducing single-occupancy car usage. But can it really revolutionise the way we design, think and use transport? To find out, Pulse caught up with Piia Karjalainen, Senior Manager, MaaS Alliance.

Pulse #4 5 min

Pontevedra, a pedestrian’s paradise!

Almost all of this Spanish town, home to a population of 83,000, has been made a car-free zone. Pedestrians have reclaimed the streets and quality of life is improving by the day. What lies behind the scheme’s success? Explanations by Miguel Anxo Fernández Lores, mayor of Pontevedra.

Pulse #4 6 min

LAUNCHED BY KEOLIS, PULSE IS AIMED AT ALL DECISIONMAKERS, INFLUENCERS AND OTHER STAKEHOLDERS IN SHARED MOBILITY. ITS PURPOSE IS TO INFORM THE CONVERSATION AND FOSTER DIALOGUE AROUND THE ISSUES AND TRENDS SHAPING OUR SECTOR. THE MAGAZINE IS AVAILABLE IN PRINT FORMAT, AS AN E-MAGAZINE ON PULSE-MAG.COM AND VIA SOCIAL MEDIA.

Viewpoints from Pontevedres

In 1999, the Spanish  city of Pontevedra started its transformation to become almost entirely car-free. Today, 72% of trips are done on foot or by bicycle.

Pulse #4 3 min

Off to work we go!

Worldwide, the private car is the main form of trans- port for 64% of working people — with all the familiar consequences: congestion, pollution, accidents and stress. As the main decision- makers on how work is organ- ised, companies have a major role to play in changing behaviours and developing shared mobility.

Pulse #4 4 min

“In Lyon, we are speeding up innovation in all its forms.”

As the authority in charge of France’s second-largest public transport network, SYTRAL has a particularly complex brief. It spans the whole Rhône department, which includes the dynamic city of Lyon, of course, as well as vast suburban areas, which also pose significant mobility challenges.

Pulse #4 7 min

Smart data on the move!

Data, data, everywhere! Big data and the algorithms doing all the intensive data crunching are transforming whole areas of our daily lives — and transport is no exception. At a time when technologies are evolving faster than ever, we look at what could be achieved through cleverer use of information.

Pulse #4 5 min

Nudging ahead

The transport and mobility sector is increasingly turning to subtler methods to drive affordable, sustainable and transformative behavioural change.

Pulse #4 6 min

The nudge-ledge

Since the 1970s nudges have developed in the public space and in public transportation, proving that they can generate major behavioural changes with limited costs. But is this philosophy ethical? Interview wih Étienne Bressoud, Managing Director of the BVA Nudge Unit.

Pulse #4 2 min

Going underground with TfL

‘This train is now ready to depart, please stand clear of the doors. Mind the closing doors.’ This announcement is made countless times every day on London Underground (LU), commonly known as the Tube, and is familiar to the ears of millions of Londoners and visitors as they make their way across the British capital. But before accessing the trains, the passenger journey typically involves a trip underground by escalator, or lift. Pulse went underground with Public Transport Authority Transport for London (TfL) to find out how this vital equipment is kept safe and efficient.

Pulse #4 5 min

Keoscopie International: global mobility insights

From Montreal to Brisbane, Paris to Doha, London to Beijing — all around the globe, people are using public transport, though differently in different places. Private cars are a feature of the landscape, to a greater or lesser extent, as are new forms of mobility like ride sharing, electric bicycles and self‐service scooters. Lifestyles, working habits and smartphone ownership also vary from one country to the next. By analysing all these statistics, Keoscopie International, a global study produced by the Keoscopie observatory, provides insights into mobility worldwide with some surprising findings.

Pulse #4 6 min

Boda Boda Style

Boda Boda motorcycle taxis are a common feature of urban transport in East Africa, weaving their passengers through congested city streets. There are so many of them that some drivers build fantastically-themed motorcycles to attract the attention of those seeking a ride. Ugandan-Kenyan fashion designer Bobbin Case and Dutch artist Jan Hoek were so fascinated by the creativity of some Boda Boda drivers in Nairobi, that they decided to collaborate on a project, ‘Boda Boda Madness’, which saw them design dazzling new outfits to match customized bikes in the Kenyan capital.

Pulse #4 3 min