Changing the paradigm of mobility

Accomplish • Pulse #2 • 2 min

Mylène Péridy.

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Rennes, innovation across all lines

7 min

“The drawing-up of our new urban travel plan, which will come into play in 2019, was the occasion to create new mobility solutions. On top of our usual relexion on transport modes, we wanted to add a service angle, integrating infrastructure and stimulating mobility in the region.

It was quite natural therefore to combine solutions of auto-pooling, bicycle and car-sharing. This element is a key factor in our plan. Just imagine if the inhabitants of the Rennes metropolitan area were to car-share 1 day out of 5, they could wave goodbye to traffic-jams…as well as helping to significantly reduce pollution!   Beyond limiting solo car-use, car-sharing can also provide a transport solution for linking medium-sized towns, where public transport cannot be introduced on a long-term basis due to the lack of regular and adequate demand.

Obviously this measure implies a considerable behavioural change on the part of passengers, which can’t take place without an effective local policy of car-pooling, based on several principles: an effective way of putting people in contact, stimulus to  accompany the change, secure parking and wide-spread communication of the service.

We have therefore planned to introduce 2 new car-sharing services. The Region of Brittany, the Department of Finistère, the Rennes Metropolitan area, the Nantes Metropolitan area, the Brest Metropolitan area and the agglomeration of St Nazaire have joined forces to create OuestGo, a proximity car-pooling tool which will kick-off in April 2019. It’s a free digital platform, with no money changing hand, enabling passengers to get in contact in order to set-up long-term pools for daily journeys.

The second service has been developed by Keolis and its service provider, Instant System.  The new functionality of our STAR app will combine offers of car-sharing with public transport options. It’s an interesting solution as it is spontaneous, free of charge and without obligation.  To encourage drivers to offer car-share journeys, we have developed a customer loyality scheme which gives reductions for cultural events and for purchases in local shops.  We are also thinking about a reward scheme for passengers who give-up their car to use a pooling system.

And finally, so that car-sharing is an enjoyable experience and an easy one to repeat, we are creating traffic lanes reserved for car-sharing and dedicated parking facilities in park & ride areas.  Our intention is therefore to encourage passengers to think differently about transport.  I am convinced that it is only by changing the paradigm of mobility, that we will succeed in imagining tomorrow’s solutions and get people on board.“


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